Hong Kong's natural diamond market is poised for significant expansion, fueled by increasing demand for gifts, according to a comprehensive study conducted by NielsenIQ, the Diamond Federation of Hong Kong (DFHK), and De Beers Group. The research highlights key periods such as Valentine's Day, engagements, weddings, and Christmas as primary drivers of sales, collectively accounting for a substantial portion of consumer expenditure in this sector.
The \"Hong Kong Natural Diamond Trade Survey Report 2025,\" compiled from insights gathered in August from 200 participants including DFHK members, retailers, wholesalers, and manufacturers, reveals a broadly positive outlook. Almost half of the respondents anticipate favorable market conditions over the coming year, with another third expecting stability. In response to this optimism, a significant 46% of industry stakeholders are committing to greater investment in marketing and promotional activities, whilst 40% intend to maintain their current investment levels.
Consumer behavior analysis within the report underscores that price, alongside the universally recognized '4Cs' (carat, cut, color, clarity), and official certification are paramount considerations for individuals acquiring natural diamonds. Rings, particularly those featuring diamonds between 0.5 and 1 carat and priced around $25,000, continue to be highly sought after. Furthermore, consumers are increasingly valuing simplicity and emotional depth in their jewelry selections, with platforms like Xiaohongshu playing a crucial role in product discovery and engagement. The study also points to a perceived need for enhanced tourism campaigns to attract luxury shoppers, with a majority of respondents rating current government support as only fair.
This growth trajectory in the diamond market reflects not only a robust economy but also the enduring cultural significance of diamonds as symbols of love, commitment, and celebration. As the industry adapts to evolving consumer preferences and leverages digital engagement, it reinforces the timeless appeal of these precious gems. The findings encourage strategic collaborations and innovative marketing approaches to further solidify Hong Kong's position as a vibrant hub for the natural diamond trade, contributing positively to its retail landscape and economic vitality.