Michael B. Jordan recently made a significant statement at the 98th Academy Awards, not just with his Best Actor win for “Sinners,” but also with his choice of wristwear. Eschewing the typical practice of wearing sponsored timepieces, Jordan showcased a vintage 1968 Piaget Protocole from his private collection. This decision underscores his deep appreciation for horology and his distinctive personal style, setting him apart in an era often dominated by fleeting brand collaborations on the red carpet.
Jordan's selection of the Piaget reference 9297, known to collectors as the Protocole, speaks volumes about his discerning taste. His stylist, Jason Bolden, confirmed that every watch Jordan wears on the red carpet is personally owned, highlighting the authenticity behind his fashion choices. This approach offers a refreshing contrast to the prevalence of brand placements during awards season, indicating a genuine collector's instinct for pieces that resonate with him, whether they are historical treasures or contemporary designs. His personal connection to these timepieces reflects a deeper engagement with the craft and artistry of watchmaking.
The specific model Jordan sported, the reference 9297, is a prime example of Piaget's horological innovation. Originating in the late 1950s and 1960s, Piaget was renowned for its ultra-thin mechanical movements, such as the Calibre 9P. The Protocole series, produced from 1968 through the early 1990s, built upon this legacy, integrating slender movements with elegant designs. Over its extensive production run, Piaget explored numerous variations, including audacious hard-stone dials and refined, minimalist versions, sometimes featuring their iconic Milanese “B18” bracelet. This allowed for vibrant combinations, such as lapis lazuli or jade dials paired with brightly colored straps, embodying Piaget’s expressive design ethos of the late 20th century. Jordan's particular piece, a sophisticated composition with an 18-karat gold case and a pavé diamond inset dial, perfectly complemented his formal attire, fastened with a sleek black alligator strap.
Beyond the vintage Piaget Protocole, Jordan's watch collection is notably diverse, featuring both classic and modern marvels. He has been seen with a reissued Vacheron Constantin 222, a Patek Philippe “Hour Glass,” and an Audemars Piguet Bamboo, distinguished by its sculptural integrated bracelet, which he wore earlier this awards season. These choices, including his onyx and mother-of-pearl checkered Piaget Limelight from the SAG Awards, demonstrate his broad horological interests and his ability to integrate diverse styles into his public persona. Each watch tells a story, contributing to his meticulously curated image that balances modern sophistication with a reverence for watchmaking heritage.
At the Academy Awards, the 1968 Piaget Protocole served as the perfect finishing touch to Jordan's Mandarin-collared Louis Vuitton suit. The golden hue of the watch case strikingly mirrored the gleaming Oscar statuette he proudly held that evening, creating a harmonious and memorable visual. This deliberate choice not only accentuated his ensemble but also symbolized a personal triumph, making the vintage timepiece an integral part of his celebrated night. His dedication to selecting watches that are both historically rich and personally meaningful solidifies his status as a serious watch enthusiast, contributing to a narrative that goes beyond mere fashion and delves into the art of personal expression.