New York City's vibrant art scene is about to welcome a new culinary destination, Oberon, a full-service restaurant conceptualized by renowned architectural firm OMA and brought to life by restaurateur Henry Rich. Situated adjacent to the recently re-opened New Museum, Oberon seeks to establish itself as a gathering place for artists, gallerists, and enthusiasts, providing an environment where sophisticated design meets approachable dining. This establishment not only boasts a unique architectural identity but also commits to sustainability and a diverse, art-inspired menu crafted to be inclusive of various budgets.
For generations, the art community has sought out particular establishments where they could convene, converse, and create. From the legendary cafes of 20th-century Paris to the avant-garde spirit of Zurich's Cabaret Voltaire, these spaces have been integral to artistic movements. New York City, in particular, has a rich history of such venues. With the recent unveiling of the New Museum's expansion, designed by the internationally acclaimed OMA, comes Oberon, a dining concept poised to continue this tradition. Henry Rich, known for pioneering Brooklyn's first natural wine bar, spearheaded the effort to infuse a local, community-focused spirit into this architecturally significant space.
Oberon represents a significant 'first' for OMA, marking their inaugural foray into designing a full-service restaurant. Rich's vision extended beyond just architecture, incorporating a series of collaborations with artists and designers. Noteworthy contributions include glassware by Raul de Nieves and innovative parting chocolates from avant-garde artist Laurie Anderson. Rich's primary objective was to cultivate an atmosphere that resonates with downtown New York's art world, while also providing a convenient and inviting spot for museum visitors.
The restaurant's aesthetic strikes a delicate balance between intriguing architectural forms and a warm, inviting ambiance. Instead of relying on superficial trends, Oberon emphasizes thoughtful design that makes a lasting impression. Tucked away with a discreet entrance in Freeman Alley, the exterior is defined by a frosted glass facade. Inside, a verdant ledge lines the perimeter, and a series of cozy booths encircle a central, pill-shaped dining area. A striking wooden bar, a creation of Minjae Kim, mirrors the captivating visual installation by Ian Cheng positioned behind it.
Minjae Kim played a crucial role in softening the architectural intensity, introducing familiar textures and elements to ensure a comfortable guest experience. Kim, for whom this project is his most ambitious to date, meticulously highlighted the natural grain of the wood in the bar and booth tables. Above these, handcrafted fiberglass pendants create an illusion of infinite depth when reflected in the frosted glass, an unexpected yet delightful outcome discovered during installation.
Material selection was paramount for both OMA and Rich, driven by considerations of both ecological responsibility and aesthetic appeal. Oberon is striving for scope-3 carbon neutrality, a commitment OMA translated through the versatile use of cork, incorporated in five distinct ways throughout the space. Cork's carbon-sequestering properties align with the sustainability goals, while its inherent warmth contributes to the restaurant's adherence to what Rich terms the "laws of gravity of scene-y downtown restaurants": comfort, enjoyment, excellent service, and simply delicious, re-eatable food.
Chef Julia Sherman, celebrated for her multi-faceted artistic and culinary talents, developed Oberon's menu, marking her first full-service restaurant undertaking. Her seasonal and artistic approach is evident in dishes like chickpea fries with caviar and chicken infused with dehydrated fig leaf. A key aspect of Sherman's culinary philosophy is accessibility. Recognizing the varied financial realities of artists, collectors, and gallerists, Rich prioritized offering menu items at accessible price points, ensuring that the space remains a lively, affordable option for the artistic community, especially during evening hours.
In an era where discussions about the high cost of living, exorbitant rents in New York, and the scarcity of communal spaces for artists are commonplace, Oberon stands out. While the art world often appears exclusive, Oberon, located within one of the nation's most esteemed art institutions, is charting a course toward greater approachability. The restaurant is scheduled to open its doors on July 7, serving both lunch and dinner.